MIAMI MODEST FASHION WEEK
2 YEAR EVENT
HALAL COSMETICS AND SKINCARE
THE NEW NORM AND TREND IN MALAYSIA
By Shahzalina Ghazali
Over the past 30 years, Malaysia has become a world leader in the global expansion of halal markets. Today, halal is no longer purely about religious adherence. It touches all market segments with special commercial values attached to it. The concept of Halal is now becoming a global symbol for quality assurance and positive lifestyle choices.
According to the Halal Development Corporation (HDC) report in 2014, the halal industry has been extended to a more dynamic and modern landscape encompassing tourism, hospitality, logistics, cosmetics and pharmaceuticals, finance, investment and healthcare.
The State of the Global Islamic Economy Report 2018/19 says that “the halal pharmaceuticals and cosmetics sectors continue to expand as more products are produced and ingredients are increasingly halal-certified.” It states that Muslims’ spending on cosmetics was estimated at US$61 billion (RM255 billion) in 2017, which will increase to US$90 billion by 2023.
In Malaysia, the halal industry at least began with brands like Unza’s Safi skincare and cosmetics which was introduced in 1985 and Zaitun group which was the pioneer manufacturer and market leader of halal cosmetics that captured a huge market share. Today, the awareness of halal has increased significantly not only among the industry players but to the consumer level as well. The new phenomenon of halal importance has opened the floodgate for established international companies like Colgate, Procter and Gamble and Unilever to rigorously embrace halal as the key component in their business models, paving the way for other international markets to follow suit. These international players have shaped the demand and behaviour patterns for consumers and followed by younger local players such as SimplySiti, El-Hajj and Tokyo Organic that later found themselves on the global level.
The concept of halal is one of the most important aspects of Islam. Muslims prefer halal food and skincare products as part of their religious requirements. Allah rewards a Muslim every time he submits to His commands. It is described clearly in Surah Al-Baqarah/2:168:
168. O men! eat the lawful and good things out of what is in the earth, and do not follow the footsteps of the Shaitan; surely he is your open enemy.
The act of consciously choosing halal products is a virtue and a source of earning good deeds for Muslims. Even non-Muslims can benefit from halal products. These products adhere to the highest levels of cleanliness, made using halal ingredients from the manufacturing stage until the packaging of the material. It is clear that the future of the halal cosmetics and skincare industry is bright and promising, be it in Malaysia or worldwide.
NATURAL AND CRUELTY-FREE
WOOING BEAUTY LOVERS
By Brenda Martinez
When it comes to looking for beauty and skincare products, today’s consumers have become more conscious and aware of the quality and origin of what they buy. It’s important not only that these products make you feel beautiful, but also safe when you wear them. Halal cosmetics are a synonym of purity, environmental friendliness and health.
But, what are Halal cosmetics? ‘Halal’ is the Arabic word that means ‘permissible’, according to the Sharia Law (the system that governs members of the Islamic faith). It was commonly used for food, but now it’s also applied to cosmetics. These products have to comply with the Islamic standards: no pork, no animals who are dead prior slaughtering, no blood, no alcohol, no carnivorous animals and other ‘haraam’ (forbidden) ingredients.
Muslim women look for Halal certified brands, because it also means that their products are ‘Whudu- friendly’ (i.e. water permeable), an important characteristic for the Islamic daily rituals. At the same time, non- Islamic consumers are showing a growing interest as these cosmetics are top quality, natural, cruelty-free and contain no alcohol.
According to the OIC (Organization of Islamic Cooperation), the Halal global market is estimated at $2.3 trillion, cosmetics and perfumes share an 11% of it. Countries like Malaysia, Indonesia, UAE, Singapore and many others have created Halal Certification Organizations to ensure the credibility of their products.
So, next time you want to pamper yourself, give Halal cosmetics a chance… you won’t regret it!